Cold brew and espresso M&Ms (but no real caffeine kick)

Candy giant Mars is adding a couple of coffee flavors to its M&M lineup.

Caramel Cold Brew M&Ms will tap into one of Gen Z’s most purchased drinks, according to Mars. It will also introduce a limited edition of M&Ms this winter with espresso flavor. Cold Brew Caramel will be permanent, coffee-flavored M&Ms.

Caramel Cold Brew, one of a few coffee-flavored M&Ms coming soon to store shelves. (Courtesy Mars)

But don’t count on much of a coffee kick. The products have a coffee flavor, but don’t include a significant amount of caffeine.

One other twist to the new flavors: The packaging will include the first on-package appearance of the newest M&M character, Purple.

“She is known for embracing her true self, embodying acceptance and authenticity, and she can carry a tune,” a reference to Purple’s video debut last month, Mars said.

Mars refreshed its M&M characters with a new look earlier this year.

Mars is headquartered in McLean, Virginia, and is the largest private company in the D.C. region with $45 billion in annual revenue. In addition to its candy business, it is one of the largest pet food and pet care companies, and owns several other food brands.

Jeff Clabaugh

Jeff Clabaugh has spent 20 years covering the Washington region's economy and financial markets for WTOP as part of a partnership with the Washington Business Journal, and officially joined the WTOP newsroom staff in January 2016.

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