WASHINGTON — There are dozens of craft breweries across the D.C. region, and Fairfax County, Virginia, would like to help beer drinkers find its breweries.
Visit Fairfax, the county’s tourism arm, has partnered with several Fairfax County breweries on a marketing campaign called Locally Poured, aimed at showcasing its burgeoning craft beer scene.
And because Fairfax County is so geographically large, they’ve created a field guide.
“What we did is partner with seven of our local breweries to ensure that our residents as well as those people coming in to experience Fairfax have a guide to each one of the individual breweries,” Visit Fairfax CEO Barry Biggar told WTOP.
But the guide isn’t just to help craft beer fans find them.
“The field guide is really an opportunity to learn a little bit more about the individual brewery, and to get a good idea of who they are, what they’re about and why it is they are in that business,” Biggar said.
It also includes space for tasting notes.
The field guide could also get beer lovers VIP access to the county’s big beer festival this fall.
Each brewery will stamp a visitor’s field guide, and those who collect at least four stamps will get their purchased ticket to the Fairfax County Brewfest upgraded to VIP, which will include early access to the bar at noon, two hours before general admission, to sample limited-edition beers supplied by participating breweries.
The Fairfax County Brewfest is Sept. 22 from noon to 6 p.m. at Mustang Sally Brewing Co. in Chantilly. More information is available on the Convention and Visitors Corp.’s website.
