WASHINGTON — Lyft drivers in the Washington area can now use what Lyft calls the Lyft Amp, a dashboard mounted light bar with a “beaconing” feature that makes it easier for riders to spot their car.
The LED light bar reads “Lyft” on the front and changes colors to match the color displayed on the Lyft app the passenger who the driver is picking up is looking at.
The idea is to make it easier for riders to identify their ride — a feature that could be especially helpful outside of bars, restaurants or events where multiple people are waiting for their ride-hailing driver.
The back of the device also displays messages, updating drivers when new passengers are added to their queue, welcoming passengers by name and providing support to deaf or hard-of-hearing passengers by enabling communication between the driver and the Lyft platform.
The Lyft Amp is now being distributed to drivers in the mid-Atlantic market who have completed at least 250 rides.
Lyft has a demo video for drivers on its website.