Slapfish started life in 2011 as a food truck serving boat-to-plate seafood. Now, it's planning to open its first Maryland location in Rockville. Menu items include chowder fries and clobster-grilled cheese.
Slapfish bills itself as “ridiculously fresh, refreshingly responsible.” Here’s a look at the restaurant’s clobster grilled cheese.
(Courtesy Lauren Gruel/Slapfish)
Courtesy Lauren Gruel/Slapfish
Slapfish bills itself as “ridiculously fresh, refreshingly responsible.” Here’s a look at the restaurant’s chowder fries.
(Courtesy Lauren Gruel/Slapfish)
Courtesy Lauren Gruel/Slapfish
Here’s Slapfish’s grilled shrimp burrito. The seafood restaurant plans to open its first D.C.-area location in Rockville in June.
(Courtesy Lauren Gruel/Slapfish)
Courtesy Lauren Gruel/Slapfish
Slapfish chef Andrew Gruel says Maryland offers “the perfect coastal location” for the restaurant’s newest location.
(Courtesy Lauren Gruel/Slapfish)
Courtesy Lauren Gruel/Slapfish
Here’s a look at the lobster rolls and lobster grinder.
(Courtesy Lauren Gruel/Slapfish)
Courtesy Lauren Gruel/Slapfish
Here’s a glimpse of the lobster taquitos.
(Courtesy Lauren Gruel/Slapfish)
Courtesy Lauren Gruel/Slapfish
You won’t be hungry after the surf ‘n turf burger.
(Courtesy Lauren Gruel/Slapfish)
Courtesy Lauren Gruel/Slapfish
The two-handed fish tacos will require two hands.
(Courtesy Lauren Gruel/Slapfish)
WASHINGTON — Slapfish, which started life as a West Coast food truck serving boat-to-plate seafood in 2011, is opening one of its fast casual restaurants in Rockville this summer, its first in Maryland.
The company, which is based in Huntington Beach, California, plans to open up to 20 locations throughout the Mid-Atlantic, Philadelphia and New Jersey in the next five years.
The Rockville location, at 12055 Rockville Pike at Montrose Crossing, will be the restaurant’s 13th location. It will open in early June.
Slapfish, which bills itself as “ridiculously fresh, refreshingly responsible,” aims for both health-conscious and indulgent diners. Menu items include chowder fries, lobster grinders and a clobster-grilled cheese. The menu also includes lettuce-wrapped fish tacos, grilled shrimp burritos and a Surf n’ Turf lobster burger.
“Maryland offers the perfect coastal location for Slapfish,” said CEO and founder, chef Andrew Gruel. “With access to some of the best seafood available, Slapfish Rockville will bring East Coast flair to our uniquely branded concept.”
The Slapfish menu also includes daily and seasonal features.
The company has plans to open over 150 locations, with others coming this year in South Korea, the U.K., Nevada, Arizona, Florida and Northern California.
Jeff Clabaugh has spent 20 years covering the Washington region's economy and financial markets for WTOP as part of a partnership with the Washington Business Journal, and officially joined the WTOP newsroom staff in January 2016.
