Seafood eatery Slapfish opens first DC-area location, with more to come

Slapfish bills itself as "ridiculously fresh, refreshingly responsible." Here's a look at the restaurant's clobster grilled cheese. (Courtesy Slapfish)
Slapfish bills itself as “ridiculously fresh, refreshingly responsible.” Here’s a look at the restaurant’s clobster grilled cheese. (Courtesy Lauren Gruel/Slapfish) (Courtesy Slapfish)
Slapfish bills itself as "ridiculously fresh, refreshingly responsible." Here's a look at the restaurant's chowder fries. (Courtesy Slapfish)
Slapfish bills itself as “ridiculously fresh, refreshingly responsible.” Here’s a look at the restaurant’s chowder fries. (Courtesy Lauren Gruel/Slapfish) (Courtesy Slapfish)
Slapfish's grilled shrimp burrito. The seafood restaurant plans to open its first D.C.-area location in Rockville in June. (Courtesy Slapfish)
Here’s Slapfish’s grilled shrimp burrito. The seafood restaurant plans to open its first D.C.-area location in Rockville in June. (Courtesy Lauren Gruel/Slapfish) (Courtesy Slapfish)
Slapdash chef Andrew Gruel says Maryland offers "the perfect coastal location" for the restaurant's newest location. (Courtesy Slapfish)
Slapfish chef Andrew Gruel says Maryland offers “the perfect coastal location” for the restaurant’s newest location. (Courtesy Lauren Gruel/Slapfish) (Courtesy Slapfish)
A look at the lobster rolls and lobster grinder. (Courtesy Slapfish)
Here’s a look at the lobster rolls and lobster grinder. (Courtesy Lauren Gruel/Slapfish) (Courtesy Slapfish)
A glimpse of the lobster taquitos. (Courtesy Slapfish)
Here’s a glimpse of the lobster taquitos. (Courtesy Lauren Gruel/Slapfish) (Courtesy Slapfish)
The surf 'n turf burger. (Courtesy Slapfish)
You won’t be hungry after the surf ‘n turf burger. (Courtesy Lauren Gruel/Slapfish) (Courtesy Slapfish)
The two-handed fish tacos. (Courtesy Slapfish)
The two-handed fish tacos will require two hands. (Courtesy Lauren Gruel/Slapfish) (Courtesy Slapfish)
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Slapfish bills itself as "ridiculously fresh, refreshingly responsible." Here's a look at the restaurant's clobster grilled cheese. (Courtesy Slapfish)
Slapfish bills itself as "ridiculously fresh, refreshingly responsible." Here's a look at the restaurant's chowder fries. (Courtesy Slapfish)
Slapfish's grilled shrimp burrito. The seafood restaurant plans to open its first D.C.-area location in Rockville in June. (Courtesy Slapfish)
Slapdash chef Andrew Gruel says Maryland offers "the perfect coastal location" for the restaurant's newest location. (Courtesy Slapfish)
A look at the lobster rolls and lobster grinder. (Courtesy Slapfish)
A glimpse of the lobster taquitos. (Courtesy Slapfish)
The surf 'n turf burger. (Courtesy Slapfish)
The two-handed fish tacos. (Courtesy Slapfish)

WASHINGTON — Slapfish, which started life as a West Coast food truck serving boat-to-plate seafood in 2011, is opening one of its fast casual restaurants in Rockville this summer, its first in Maryland.

The company, which is based in Huntington Beach, California, plans to open up to 20 locations throughout the Mid-Atlantic, Philadelphia and New Jersey in the next five years.

The Rockville location, at 12055 Rockville Pike at Montrose Crossing, will be the restaurant’s 13th location. It will open in early June.

Slapfish, which bills itself as “ridiculously fresh, refreshingly responsible,” aims for both health-conscious and indulgent diners. Menu items include chowder fries, lobster grinders and a clobster-grilled cheese. The menu also includes lettuce-wrapped fish tacos, grilled shrimp burritos and a Surf n’ Turf lobster burger.

“Maryland offers the perfect coastal location for Slapfish,” said CEO and founder, chef Andrew Gruel. “With access to some of the best seafood available, Slapfish Rockville will bring East Coast flair to our uniquely branded concept.”

The Slapfish menu also includes daily and seasonal features.

The company has plans to open over 150 locations, with others coming this year in South Korea, the U.K., Nevada, Arizona, Florida and Northern California.


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