November 14, 2014 7:04 pm
WASHINGTON – The cliche that women love to shop tends not to apply to bras. It can be difficult to find a bra that fits well.
Jockey has a new bra promising just the right fit. The company claims the bra is “the closest thing to custom.” The Jockey bra buying process begins with a fitting kit.
The kit comes with 10 cups women try until one perfectly captures and measures bosom volume. A color coded measuring tape wraps around the ribs.
The kit costs $20. Buy it online and the Jockey website says “watch for the $20 coupon in your confirmation email to use towards your first Jockey bra purchase.”
The bras cost $60.
Jockey stores also have the kit to purchase or will allow customers to use a kit free in the store.
There is a limited number of store locations in the D.C. area. Virginia stores are in Dale City, Leesburg and Williamsburg. There’s a Jockey store in Hagerstown, Md. and in Rehoboth, Del.
Jockey says its been developing the new bra for eight years and it now has 26 patents.
The D.C. area has lots of water parks that combine cool water and fun.