The Rockville-based developer behind Bethesda Row is tearing down the 24-acre strip mall at Rockville Pike and Old Georgetown Road and building 1,500 residential units, 430,000 square feet of retail space, 1.1 million square feet of office space and a 350-room hotel.
The first phase, set for completion in 2014, will include a luxury iPic movie theater. It broke ground last summer along Old Georgetown Road and will also include an 18-story, 300-unit apartment building.
In February, crews installed storm and foundation drainage in the building that will house iPic, which will carry a Salt Bar and Tanzy Express, a “contemporary mediterranean” restaurant also in other iPic locations.
The South Florida-based iPic Theaters will be the the development’s first anchor tenant, and Federal Realty officials hope the high-end, club-like atmosphere where movie-goers can reserve seats and get food delivered to their chairs will attract other tenants.
Roti Mediterranean Grill, which opened earlier this month near Montgomery Mall, has announced it will open a location in the new development once it opens in 2014.
Crews have installed columns in the northeast quadrant of the building and two levels of parking should be completed by early April. Block 12 will be home to the 18-story “uber-cool, loft-style” apartment building.
Federal Realty is marketing the project with the “Repikealization” tagline, complete with a Twitter account and website full of renderings and information.
After North Bethesda Market, it will be the second new mixed-use project completed in the area around the White Flint Metro station.