WASHINGTON - Dumping milk on your head and posting the video is one tongue-in-cheek stunts young people have tried.
But the "milking" trend isn't sitting well with dairy farmers in Austria, who see the videos as a waste of food, Reuters reports.
The daily lobby is stepping up with its own campaign to encourage people to drink milk. It features a young man who holds a milk carton above his head and chugs the whole thing without spilling a drop.
Here's the video:
Follow @WTOP on Twitter.
(Copyright 2012 by WTOP. All Rights Reserved.)