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Radio ad to denounce Redskins name airs MLK Day

Friday - 1/17/2014, 10:03am  ET

'Civil Rights' ad to air on Monday

Congresswoman Eleanor Holmes Norton speaks

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WASHINGTON -- Another radio advertisement will air advocating for a change to the Redskins' team name and mascot.

The ad, called "Civil Rights," will air on Martin Luther King Day in D.C., Denver and Seattle. In it, Eleanor Holmes Norton, D.C.'s delegate to Congress, says if King were alive today, he would support the effort to change the team name.

"The fact is that we don't deserve to be treated as the target of such an epithet, we deserve to be treated as what we are: Americans," Ray Halbritter, representative in the Oneida Indian Nation, wrote in a news release.

"Norton is a uniquely powerful voice telling the NFL that it must stop the Washington team from continuing to promote a dictionary-defined racial slur," Halbritter wrote.

The ad is part of the Oneida Indian Nation's In D.C., the ad will air on WMAL on 630 AM.

This story has been modified to change Eleanor Holmes Norton's title to relfect she is the District of Columbia's delegate to Congress.

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