Now that Washington has its new Commanders, team president Jason Wright said Wednesday he’s focused on the work ahead.
Wright told WTOP’s George Wallace at FedEx Field that the launch of the new name is “the beginning of really building this brand. So I’m already thinking about the work ahead.”
“We’re going to make sure that we build a championship franchise.”
Wright said there’s inherent meaning for building the team as the Washington Commanders, “but also allowing our fans to emotionally connect with the Washington Commanders and feel like they are building that brand with us.”
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He added that one of the reasons they landed on the Commanders was its connection to the old fight song.
“Hail victory, the warpath, fight for old D.C.,” Wright recited. “And if we evolve that fight song, with our fans, allow them to infuse it with new lyrics that fit this new brand, then we start to bring people to a place of emotional connection with this, and we plan to do that. So I’m already thinking about those sorts of things.”
He said the fans have been clear that the fight song tradition is essential, “just like burgundy and gold is essential.”
WTOP’s George Wallace contributed to this report.
