Millennial appeal: How Vintage Longbottom’s new brand works to perk up all palettes

Kim Longbottom with Vintage Longbottom grew up in New Zealand and moved to Australia to make wine. She shares how the business has evolved and now is a joint venture with her daughter, Margo. Vintage Longbottom’s newest brand is working to appeal to newer, younger wine consumers and the older, more sophisticated wine drinks too. 

Wines sampled in this episode:

2018 Vintage Longbottom “H” Sauvignon Blanc

2017 Vintage Longbottom “H” Syrah

2017 Henry’s Drive Shiraz

2017 Henry’s Drive Magnus Single Vineyard Reserve Shiraz

This episode is hosted by Scott Greenberg and produced by Sarah Beth Hensley.

Music for this episode is “Wishful Thinking” by Dan Lebowitz available in the YouTube Audio Library.