Shark Tank success doesn’t happen by accident — it takes 50 failed ideas first. Justin Baer built a $75 million men’s lifestyle brand after his 7-year-old daughter told him to post a TikTok video. What followed: a deal with Mark Cuban and Peter Jones, a refusal to sell on Amazon and a habit of cold calling his own customers. Don’t miss him break down his direct-to-consumer playbook for Collars & Co. Listen here or watch on YouTube. A WTOP Founding DC podcast.
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