In 2018, Ashley Meenach took a leap and opened a one-chair beauty salon in northern Kentucky.
Two years later, the world changed, and so did her plans.
During the height of the pandemic, Meenach put aside money for her salon by working at retailer Sephora, which remained open under a revamped no-touch sales model — a job she continued even as she first reopened her business.
And, like it did for many others, the pandemic gave Meenach an opportunity for a reset. She decided to shift her focus to her passion for makeup artistry.
In the years since, she’s grown Boundless Beauty from a one-chair salon into a full-service studio offering makeup and hairstyling, and she’ll soon expand into a wardrobe rental service. Meenach was hardly alone in shifting her focus during the pandemic. Covid-19 spawned a surge in business formations across the nation, with women like Meenach driving much of the activity.
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Read the full story from the Washington Business Journal.
