My Story: Asha Sedalia Bruot on the good that comes with being different

Editor’s note: This column marks the end of the Business Journal’s “My Story” series, where business executives share personal and professional backgrounds and journeys that have made them who they are, in their own candid words, from the challenges of confronting stereotypes to the glory in overcoming them. We started the series in 2020 amid the racial awakening that followed the murder of George Floyd.

For 25 years, my PR career has been about sharing others’ stories, so it’s with gratitude that I tell mine. For most, our stories are born from our ancestors’ triumphs and tribulations. My story cannot “be” without the stories of my grandparents or parents.

Mine starts from the hopes of a poor, uneducated Indian tailor and spans from Indiana cornfields to D.C. I was born, the second of four children, in an Indiana town of 500 where my newlywed parents settled — my dad, a recent immigrant from Gujarat, India, who sought U.S. citizenship, and my mom, from Cleveland,…

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