Fundraising marketplace FarmRaiser has spun off a stand-alone product and rebranded as RaiserHQ.
“We are transitioning from a product-enabled technology company that does healthy fundraising to an actual software company selling [software-as-a-service] B2B software,” founder Mark Abbott said. “FarmRaiser as a name is meaningless in that world.”
Abbott founded FarmRaiser in 2015 in Arlington and initially only focused on farm-grown products for schools. It functioned like a farmers market where schools could sell fresh produce to raise money.
Abbott saw the challenges that nonprofits, especially schools, face when fundraising. Many sold products like popcorn or coffee outside of grocery stores or door-to-door. They were not able to take advantage of online opportunities.
The same was true of the hundreds of companies that offered products for sale for fundraising activities. Over time, the company grew beyond just being a farmers market for schools and became a full-fledged…
Read the full story from the Washington Business Journal.
