A Richmond snack company is ready to enter major retailers after a reformulation and taking on some new packaging.
Grace Mittl and Eli Bank founded Absurd Snacks last year. Early on, they were part of two accelerator programs — Idea Factory and Innovation Commercialization Assistance Program. Through that process, they took the time to fine tune the product. Absurd Snacks focuses on trail mix for people with allergies to nuts, wheat and dairy.
“We were able to dig deeper into what we had done right and what could use some improvements,” Bank said. “We conducted a series of customer interviews and wanted to learn more about their needs and desires and what they are looking for, especially those people with allergies because that is who we want to speak with directly.”
They learned customers preferred their Magic Maple Cinnamon product and wanted a savory flavor. They dropped a chocolate line and added Rockin’ Rosemary Sea Salt. People sometimes treated Absurd Snacks as a…
Read the full story from the Washington Business Journal.
