A Richmond sneaker restoration online marketplace that connects owners with rehab and cleaning specialists is looking to increase its staff and marketing efforts after winning $50,000 in a pitch competition.
Sudsy Soles CEO and founder Rashad Sanders took top honors at an entrepreneurial accelerator program for Black and brown founders in Central Virginia. Sanders emerged from a field of 75 contenders and 10 finalists who took part in the joint program organized by Activation Capital and Opportunity Hub.
“It was helpful because it really gave me the opportunity to step back and understand my business from a higher level,” Sanders said of the accelerator. “I understand the benefits I provide and not just focus on the technical product things.”
Through the three-month experience, Sanders said he gained a lot of confidence communicating what he’s trying to build.
Sanders’ road to that recognition started back as a college student at South Carolina State and then onto earning…
Read the full story from the Washington Business Journal.
