Jamie and Brian Ratner had been running their family-focused daily deals company for a decade when the Covid-19 pandemic changed everything.
CertifiKid, the married co-founders’ now 12-year-old business based in Potomac, still confronts residual pandemic challenges, they said. But demand for its discounted vouchers to events and activities has finally been soaring again, offering new hope for their financial future.
Families are regularly looking to do things outside of the home and, in the face of economic uncertainty, “want really good values out of what they’re getting,” Brian Ratner said. “Everything we’re getting up on our site is selling.”
After a painful 2020, CertifiKid experienced a strong 2021 with more than $5 million in revenue — a roughly 50% increase from the prior year, Brian said. So at the start of this year, he said, “we felt that we were going to come racing out of the tunnel.”
The pace has been slower than they hoped, after “a really tough…
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