Representation matters. A lot. Recent research from Accenture shows that an inclusive working environment in which all people feel they belong is five times more likely to deliver on human potential, and drive better performance as a result. Accordingly, businesses committed to growth are looking to improve representation amongst their people, from the ground floor right up to the C-suite.
The trouble with this mindset, however, is that it can lead us to view diversity as a question with a purely quantitative answer. That, if only we could get the numbers right, we would “achieve” diversity and be free to move onto a growth agenda.
But growth and diversity shouldn’t — and in fact can’t — be decoupled.
Growth is all about being relevant to your audience and your market — and the more you reflect those audiences, the more relevant you are to them. That’s why the World Economic Forum found that diverse teams produce innovations that tend to stick the landing. Their report…
Read the full story from the Washington Business Journal.
