Naborforce, a Richmond startup that connects services to seniors to help them age in place, sees its recent expansion to Atlanta as just the start to larger growth plans.
The company’s tech-based platform links aging adults to a network of “Nabors” for social engagement and on-demand support with errands, transportation, help around the house and other things.
“We see our business growing,” said founder and CEO Paige Wilson, who added that the rising number of people over 80 — a population she said will triple in size over the next three decades — and their increased desire to stay out of places like retirement communities and nursing homes showcases the potential for her company. The average age of a Naborforce client is 83 years old.
“Family caregivers are dropping in half,” she said. “For home care, there’s a huge shortage of care workers.”
The Atlanta expansion followed a move into Charlotte and other areas of North Carolina that Wilson said exceeded expectations.…
Read the full story from the Washington Business Journal.
