For seven months, Erica Cole had to keep a big secret. The 26-year-old founder of adaptive clothing brand No Limbits had earned a deal with Mark Cuban and Emma Grede on ABC’s “Shark Tank” — getting $100,000 in exchange for 10% equity in the company. But she had to keep the deal under wraps. The episode finally aired April 1, letting everyone in on the news. And now Cole is in regular communication with the well-known investors.
Cole started her company after a 2018 car accident resulted in her left leg being amputated below the knee. She began creating clothing in response to a need for pants that fit over her prosthesis. That grew to No Limbits, which now offers clothing for amputees, wheelchair users and people who experience limited dexterity and sensory sensitivities.
The business caused a postgraduate pivot. Instead of taking a job at Los Alamos National Laboratory, the 2019 chemistry graduate from the University of Iowa decided to shift to retail, participating in an incubator…
Read the full story from the Washington Business Journal.
