Matthew Goins has one priority for 2022: momentum.
It’s also the biggest challenge his 4-year-old toy and childhood education firm, Puzzle Huddle, faces after extraordinary pandemic-era growth. That’s thanks to quarantines that sent its puzzle sales skyrocketing, as well as the Black Lives Matter movement; Oprah’s Favorite Things 2020 list, which included the D.C. business; and a new deal with Netflix to make products around its new cartoon series based on the children’s book, “Ada Twist, Scientist.”
The company, whose puzzles depict diverse characters, reached $1 million in sales in 2020, but, “it’s going to be a challenge for us to achieve that level of sales through our own mechanisms,” the former tech and HR exec says. “You’ve just got to grit your teeth and it’s back to Entrepreneurship 101: How do I make this thing compelling without these isolated events accelerating my business profile?”
To do it, Goins says, his startup needs to deliver new products,…
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