When David Wellisch founded Collage Group in 2009, the consumer and market research firm focused its efforts on helping corporate brands better understand the U.S. Hispanic market and audience.
Since then, it has evolved to help consumer brands better understand and engage with all races, ethnicities and generations. Last year, the firm expanded its consumer research capabilities into sexuality and gender.
“Our platform starts with understanding consumer behavior, cultural traits, passions points, and similarities and differences by race, ethnicity and sexual orientation,” says Wellisch, a native of Ecuador. “We’re always testing brands and ads to understand what works and what doesn’t, for whom and why.”
Collage’s ability to understand the diverse American population has helped it to grow into a company that serves more than 200 brands across 15 industries, including powerhouses like Disney, Facebook, Google and McDonald’s. And the Bethesda company is still on…
Read the full story from the Washington Business Journal.
