Over the course of the pandemic, Brandon Taylor took time to contemplate the culture of his Richmond-based wealth management firm Taylor Hoffman Inc. Those thoughts and efforts centered around the idea of making a meaningful impact, helping “regular people accomplish their financial goals,” the CEO said.
To make investing more approachable, Taylor Hoffman is launching Avidus, an investing app aimed to attract younger clientele and underrepresented communities. With a little over $325 million in assets under management in Taylor Hoffman’s investment strategies for wealthy clients, the company said it spent more than $1 million in technology on the app.
“We wanted to feel like we were making a difference,” said Taylor. “It’s rewarding to work with wealthy families in town, but it would be more rewarding to help people who were younger, especially people not traditionally approached by Wall Street for either investment management service or planning.”
Clients can invest using…
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