Startups to Watch: Larabee

Editor’s note: This is one of our Startups to Watch of 2022. See the rest here.

After more than five years of iterations, food expert and Cooking Channel alum Grace Choi is ready to see what her company can do.

Larabee — her tech platform that guides users through each step of any given process, from baking a cake to riding a bike — opened 2022 with a plan to close a $500,000 seed round by the end of January. That’s half of its original $1 million target, though Choi attributed that to the challenges of first-time fundraising and a need to protect the product from copycats.

The new funds will help Larabee invest in its product, raise brand awareness and better position itself for subsequent funding rounds — a strategy shift informed by conversations with investors, she said. “The next year is going to be critical in terms of getting product market fit, starting to expand the team and validating our value proposition.”

The pre-revenue startup is now working with a few…

Read the full story from the Washington Business Journal.

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