Editor’s note: This is one of our Startups to Watch of 2022. See the rest here.
About a year and a half after June Blanks and Laurent Besancon launched Cooler Supply Co. as a subscription box service, they tweaked their business model to cater to employers hoping to keep their remote teams more engaged.
Cooler’s creators have adapted their work-from-home HR benefit for employees working anywhere. And they’re leaning into digital despite their initial inclination not to; they know the virtual world isn’t going anywhere.
The startup now offers a series of coaching cards, at $24.90 apiece, to guide professionals through the workday across three themes — well-being, focus and recharging. That’s alongside virtual workshops that run up to $3,000 and activity boxes, at $78, tailored to those experiences, Besancon said. “We think of this as a stackable, or configurable, offering that meets companies where they are in the kind of experience they want to provide, and at varying…
Read the full story from the Washington Business Journal.
