Healthy and delicious food is important to Benjamin Pasternak, so when he saw a gap in the meat alternative industry, he went to work filling it.
Pasternak said his Richmond startup AuraPea, which produces a plant-based, high-protein product, stands out among competitors because of its clean ingredients. The startup’s website asks, “Who likes the thought of eating fake anything?”
“The majority of the products in the market have a lot of filler and products that aren’t really clean label,” he said. “We felt there was a space for us to take the technology we use and create a superior product for the alternative protein space.”
Pasternak, who launched AuraPea in early 2021, is also president and chief executive officer of Defiant Food Group, which offers culinary innovation systems.
AuraPea’s product is chickpea-based and available in a variety of “crumbles” including chorizo, breakfast, Italian and taco. Coming down the pipeline this year are new products like…
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