Dominion Energy and Atlantic Union Bank are the first major employers in Richmond to back a new program from local startup Naborforce.
The startup launched a new service offering last week that will help employers better support employees who are assisting with the care of an older family member. Naborforce is a tech-enabled company that connects aging adults to a network of trusted care providers.
The new program called Naborforce for Laborforce, will provide resources and backup eldercare benefits designed to help employees balance work and caregiving, while boosting productivity and reducing turnover, Wilson said.
“A lot of employers might have something called backup elder care, but the reality is, it’s not really,” said Naborforce founder Paige Wilson. “They’re connecting you to something like a home care agency. If you need help four hours at a clip, or 20 hours per week, that works, but that’s not backup.”
Wilson created Naborforce in 2018 based on her own experiences…
Read the full story from the Washington Business Journal.
