Larry Rosenfeld, CEO and co-founder of Sage Communications and an institution in Greater Washington’s advertising and marketing industry, is stepping down.
Rosenfeld, 71, is retiring after 49 years in the industry, Sage announced Tuesday, and handing the CEO reins of the company over to David Gorodetski, his co-founder and COO, effective that day. Julie Murphy, Sage partner and senior vice resident of public relations, was also promoted to president of the company as part of the transition. Rosenfeld will stay on as a consultant through the end of the year, Gorodetski said.
Rosenfeld, a well-known industry leader, had co-founded Sage in 2004, after spending 30 years as owner and president of Stackig Advertising and Public Relations. Sage, originally based in Vienna but now headquartered in McLean, grew steadily through acquisitions over the years, buying JDG Communications of Falls Church in 2009, Brotman-Winter-Fried Vienna in 2011 and Virtual Marketing LLC of Leesburg in 2018.
“Larry…
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