A group focused on spurring regional cooperation to boost the economy wants to raise $3 million to $5 million to rebrand Greater Washington and challenge its reputation as an epicenter of politics and gridlock.
The 2030 Group, a consortium of businesses, organizations and executives, will unveil a new video and website Thursday that will serve as a sort of platform for future marketing efforts. Then a call to fund the regionwide branding effort will begin.
The amped-up marketing effort emerges from months of work, hundreds of thousands of dollars and dozens of meetings with people of all agencies and companies across industries. It is one of several updates that will come out of The 2030 Group’s 2nd annual Roadmap for Washington Region’s Economic Future event at the Hay-Adams Hotel.
“This is really the notion of rallying around a big idea that represents who we are beyond the federal government,” said Cary Hatch, CEO of advertising firm MDB Communications, who is helping coordinate…
