The cereal industry hasn’t exactly been thriving, given consumers’ changing tastes for “healthier” breakfast options. But General Mills Inc. (ticker: GIS) is opting for another approach in its latest attempt to please the fickle consumer: Girl Scout Cookie cereal. The flavors will be Thin Mints and Caramel Crunch.
Thrillist points out that Candy Hunting, an Instagram account, posted stock images of the cereal, as well as that Girl Scout cookie season will be starting in the next few months. U.S. News & World Report independently confirmed with the company that the cereals will be all over the country come January.
Despite the cereal industry’s struggles — i.e. weaker sales — General Mills hasn’t seen its market position falter. General Mills stock is up less than 5.7 percent on the year, Kellogg Co. (K) less than 3 percent and Post Holdings Inc. (POST) more than 29 percent.
General Mills in particular has relied on cost cuts to counteract dipping retail sales growth in recent years, though the need for advertising restricts profit growth from just cost cuts.
The Kraft-Heinz merger (KHC) has certainly buoyed the industry‘s acquisition rumors. Not all these deals, however, will necessary come to fruition if companies indeed make moves. For example, the potential marriage of The Hershey Co. (HSY) and Mondelez International (MDLZ) is now defunct.
Prediction of General Mills as a merger candidate has boosted its stock price. The company also gives its investors a 3.1 percent dividend yield.
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General Mills, Inc. Is Coming Out With Girl Scout Cookie Cereal (GIS) originally appeared on usnews.com
