Domino’s Pizza, Inc. (ticker: DPZ) is constantly pushing the tech boundaries when it comes to ordering one of its pizzas [read: Amazon Echo ( AMZN) and Apple Watch ( AAPL)]. But now there’s yet another avenue you can choose when you have a craving, and that’s a Facebook Messenger bot ( FB).
That’s right. Beginning Thursday, customers can either visit Domino’s Facebook page or go into Messenger itself and search “Domino’s.” This takes them to an ordering welcome screen where they can access “easy order” by typing in a pizza emoji or click on a number of other options like “recent order” or “track.”
Customers need a pizza profile in order to use the company’s newest service.
As Mashable points out, this isn’t the company’s first foray into social media ordering — it previously unveiled ordering via Twitter ( TWTR) emojis. It also reports that while this is the first time this feature has hit the U.S., Domino’s came out with a Facebook Messenger bot in the U.K. named “Dom.”
When it comes to an increasingly competitive restaurant industry, technology is a platform ripe for innovation and experimentation to appease fickle consumers. That said, not all efforts are working. BuzzFeed recently highlighted Chick-fil-A’s mobile app as one that’s struggling.
DPZ stock is up about 34.7 percent on the year, but was down nearly 0.4 percent Thursday morning.
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Domino’s Pizza, Inc. Is Letting You Order Via a Facebook Messenger Bot (DPZ) originally appeared on usnews.com
