The early bird catches the Apple (ticker: AAPL)? That’s reportedly the narrative between Apple and Twitter (TWTR), as sources tell The New York Times that the companies are discussing an Apple TV-Twitter partnership.
This partnership would feature the Twitter app on Apple TV, giving Apple TV users the ability to stream NFL games. Both companies didn’t offer comments to The New York Times.
Twitter’s move for live-streaming rights wasn’t cheap, clocking in at approximately $10 million for 10 Thursday night NFL games this season, reports TheStreet.
This kind of partnership would be a boon for Twitter, as its general purpose is often the subject of mockery on its own platform. This was illustrated recently when the hashtag #SaveTwitter surfaced, and didn’t seem as outrageous as one might’ve thought several years ago.
The company’s rally from its co-founder Jack Dorsey’s return as CEO in October 2015 didn’t last, and it’s struggling to grow its user base and keep people interested in its product. It’s also been the subject of much ridicule for its abuse problems.
As for Apple, this buzz could help distract from what could be a less-than-exciting fall presentation.
Twitter’s stock is up about 7.6 percent as of Monday afternoon, while Apple’s is up about 1 percent.
8 Stocks to Buy For a Starter Portfolio
13 Stocks to Buy to Bet on China
More from U.S. News
8 Stocks to Buy For a Starter Portfolio
13 Stocks to Buy to Bet on China
The 10 Best Ways to Buy Tech Stocks
Apple (AAPL) in Talks to Feature Twitter (TWTR) App on Apple TV, Report Says originally appeared on usnews.com
