The ” Pokemon Go” phenomenon has yet to slow, and fast food chain McDonald’s Corp. (ticker: MCD) is reportedly poised to take advantage of it in a sponsorship deal.
Speculation about McDonald’s began when people on Reddit looked into Android and iOS “Pokemon Go” apps and found decompiled code, revealing a possible McDonald’s sponsorship deal, Gizmodo reports. A source tells Gizmodo this sponsorship will start in one Asian country, where all the McDonald’s restaurants will be Poke Stops or gyms.
Gizmodo points out Niantic, the company that created the app with The Pokemon Co., is no stranger to sponsored locations, and McDonald’s has worked with Nintendo and The Pokemon Co. on promotions before.
The severe irony here is that the game has been encouraging players to walk around outside, “tricking” them into exercising.
If this sponsorship ever made it to the U.S., virtually luring gamers to McDonald’s (or other fast food locales) could put such chatter to rest.
McDonald’s stock is up a whopping 27 percent in the 12 months and 5 percent so far this year, recently expanding its successful all-day breakfast menu.
Nintendo’s stock has continued to surge on the success of its “Pokemon Go” release, not to mention a second nostalgia foray in its upcoming Nintendo Entertainment System reboot. Nintendo stock, which trades in the U.S. on over-the-counter markets, is up about 80 percent since July 6.
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McDonald’s to Partner With ‘Pokemon Go,’ Report Says originally appeared on usnews.com
