WASHINGTON — Just when it seems the phone-loving public couldn’t get more self-absorbed than the selfie stick, which helps a person take a photo of himself, say hello to the BelfieStick.
What’s a belfie?
If you’ve ever seen a photograph of Kim Kardashian taking a photo of her own backside, you know what a belfie is.
Apparently, even those of us without the attributes or marketing savvy to make a buck on buttocks are both obsessed — and frustrated — with the picture-taking process.
Many belfies are taken in the bathroom, because of the challenge of contorting one’s self to be able to hold the camera, frame and focus the shot, and snap the photo over your shoulder.
Problem solved with the BelfieStick.
While the selfie stick is generally a straight pole, which holds the camera phone, the BelfieStick is bendable and allows the would-be photo star to angle the extend arm and camera mount to facilitates an as-casual-as-possible photo of a person posing with their own derriere.
According to Business Insider, the BelfieStick was created by ON.com.
“We’ve noticed a huge spike in users taking butt selfies in recent months,” ON.com’s chief technology officer Kevin Deegan tells Business Insider. “So the natural next step was for us to develop a device to assist our users in taking one.”
Demand seems to be outpacing supply — the BelfieStick website says they are currently out of stock.
However, the site is taking pre-orders for the $79.99 stick.
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