WASHINGTON — Social media provides an unprecedented avenue for sports teams
to connect with fans.
It can help build communities of like-minded supporters
and give them a place to cheer, complain and otherwise discuss their favorite
team.
But it can also be a minefield of potential marketing implosions, as teams,
companies and athletes have shown us time and time again. A poorly thought-out
campaign can be far worse than no campaign at all.
Click on the gallery to the
right to see 11 sports hashtag campaigns whose creators probably wish
they had thought twice before green-lighting them.
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