WASHINGTON — The popularity of Pop-Tarts hasn’t waned over the years. In fact, as the nation has grown healthier, the iconic breakfast food has seen sales grow.
Sales have gone up every year for the past 32 years, The Wall Street Journal reports.
Teens eat the most Pop-Tarts, followed by younger kids, according to Kellogg. Nostalgia also contributes to their popularity among adult eaters.
Despite being 30 percent sugar, sales of the toaster pastries topped $800 million in 2013. That’s nearly 4 percent higher than 2012, according to market research firm IRI.
Sales of Pop-Tarts remain high, even though sales of Kellogg’s cereals have declined and as more people opt for healthier options.
Pop-Tarts have been around since 1964. Competitors, including Quaker, Nabisco and General Mills, have all discontinued their toaster pastry lines over the last three decades.
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