The Washington Redskins’ dismal 2013 campaign drove their local television ratings down slightly from 2012, but they were still up compared with the pre-Robert Griffin III era.
The Redskins earned an average of 26.6 in local market rating this past season, according to our sister publication, Sports Business Daily. The rating placed the Redskins 19th out of 30 teams, just below the league average of 28.5.
The local market rating measures the percentage of households within a media market that have a television tuned into a certain program — in this case, the Redskins game.
The mark was a 3 percent drop compared with 2012, when the team averaged a 27.5 rating in a season where the Redskins won the NFC East.
It was an increase of 13 percent, however, over the 2011 season, when the team averaged a 23.6 percent rating. The Redskins finished 5-11 that season, rotating between Rex Grossman and John Beck at quarterback.
Jay Gruden was named the team’s new head coach last week.
The New York Giants were the only NFC East team with a lower average local rating than the Redskins, earning a 15.3 local market rating, a 13 percent drop from 2012. The Giants missed the playoffs this year, finishing 7-9.
The Baltimore Ravens finished in the top 10 of average local market ratings, but that number has decreased over the past two seasons. The Ravens finished 2013 with a 33.9 rating, down from 35.1 in their Super Bowl-winning 2012 campaign and their 37.1 rating in 2011.
Overall, the league saw a 4 percent rise in average local market ratings, earning a 28.5, up from 27.4 in 2012.
You can see the full list of NFL team ratings here.Read the full story from the Washington Business Journal.