WASHINGTON – If you happen to be stranded in the Atlantic Ocean, keep your eyes peeled for a giant yellow soda bottle.
The world’s largest message-in-a-bottle reportedly was set free in the sea last month in a publicity project for the Norwegian soft drink Solo. The bottle weighs 2.5 tons and is around 26 feet long, and carries a case of Solo and a personal letter inside for any weary traveler who stumbles — or swims — across it.
The bottle also comes equipped with navigation lights, solar panels, satellite connection and tracking technology, along with a camera that will take and upload a picture every eight hours, according to a press release.
The soft drink company’s CEO says the stunt stemmed from not being able to decide who outside of Norway should get to taste “the best soda in the world.”
“We decided to leave it to the ocean currents,” Joakim Sande says.
You can keep track of the bottle and its journey on Facebook, as well as on Twitter with the @SoloSoftDrink handle and at the bottle’s website.
Check out a videos on the bottle’s creation and its launch below:
The Making of The Worlds Largest Solo Message-In-A-Bottle from Niche AS on Vimeo.
The World’s Largest Message In A Bottle (text version) from Niche AS on Vimeo.
(h/t designtaxi)
Follow @WTOP on Twitter.
