WASHINGTON – Snoop Dogg has never been shy about his fondness for smoking. So when a San Francisco company came up with the idea for him to make rolling papers, it seemed like the most natural thing in the world.
But he didn’t stop there.
Enter “Rolling Words,” Snoop Dogg’s new smokable songbook. Each page is a rolling paper with lyrics written in non-toxic ink. The pages are perforated for easy detachment, and the spine of the book is a match striking surface.
“Honestly, we were kind of blown away,” Nick Adler, strategic brand director for Stampede Management, told The DieLine. “It’s a fantastic brand extension for us, and totally captures the vibe and spirit of Snoop and our platform.”
Currently, the book and rolling papers are only available for limited distribution, but concertgoers at the Coachella Valley Music and Arts Festival in Indio, Calif. will get a sneak peek at the papers later this month.
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