From clicks to bricks: Popular online boutique opens storefront in DC

Tuckernuck, which launched its online clothing and lifestyle store in 2012, just opened its first brick-and-mortar location at 1053 Wisconsin Ave. in Georgetown. (WTOP/Rachel Nania)
Tuckernuck, which launched its online clothing and lifestyle store in 2012, just opened its first brick-and-mortar location at 1053 Wisconsin Ave. in Georgetown. (WTOP/Rachel Nania)
The monogram bar at Tuckernuck allows customers to monogram almost everything. (WTOP/Rachel Nania)
Tuckernuck carries a few different lines of Barbour jackets, including this exclusive one, designed in collaboration with Wedgwood. (WTOP/Rachel Nania)
In addition to women’s clothing, Tuckernuck’s Georgetown store also carries a curated selection of jewelry, accessories and men’s clothing. Home décor and children’s clothing are available on Tuckernuck’s website. (WTOP/Rachel Nania)
In addition to women’s clothing, Tuckernuck’s Georgetown store also carries a curated selection of jewelry, accessories and men’s clothing. Home décor and children’s clothing are available on Tuckernuck’s website. (WTOP/Rachel Nania)
Tuckernuck, which launched its online clothing and lifestyle store in 2012, just opened its first brick-and-mortar location at 1053 Wisconsin Ave. in Georgetown. (WTOP/Rachel Nania)
The store channels a preppy New England vibe with plenty of Barbour jackets (some of which are exclusive to the store), Saint James striped shirts and the ability to monogram everything. However, Tuckernuck also carries a number of up-and-coming labels, a handful of which are D.C.-based. (WTOP/Rachel Nania)
“We have found that a lot of cities have lost the boutiques that once thrived with that high-touchpoint customer experience. We want to have that old-school vibe where you know the stylist you’re working with, that you can call the person, that you trust they’ll pick out the best items for you,” co-founder September Rinnier said. (WTOP/Rachel Nania)
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Tuckernuck, which launched its online clothing and lifestyle store in 2012, just opened its first brick-and-mortar location at 1053 Wisconsin Ave. in Georgetown. (WTOP/Rachel Nania)

WASHINGTON A popular online retailer is growing into 831 square feet.

Tuckernuck, which launched its online clothing and lifestyle store in 2012, just opened its first brick-and-mortar location at 1053 Wisconsin Ave. in Georgetown.

The new storefront is a homecoming of sorts for the brand. Two of Tuckernuck’s co-founders and sisters, Madeline Grayson and Jocelyn Gailliot, grew up in Georgetown and launched the business out of their parents’ garage.

“We knew that our first store would always be close to where we launched,” explained September Rinnier, the third co-founder of Tuckernuck.

The store channels a preppy New England vibe with plenty of Barbour jackets (some of which are exclusive to the store), Saint James striped shirts and the ability to monogram everything. However, Tuckernuck also carries a number of up-and-coming labels, a handful of which are D.C.-based.

Rinnier said taking Tuckernuck offline is a new and exciting way to present the brand. The store can only carry a small sample of what’s offered online, but now can personally connect with the community.  

“We have found that a lot of cities have lost the boutiques that once thrived with that high-touchpoint customer experience. We want to have that old-school vibe where you know the stylist you’re working with, that you can call the person, that you trust they’ll pick out the best items for you,” Rinnier said.

“You’re giving people an emotional connection to the brand by allowing them to feel and touch it.”

Other online stores have recently launched pop-up retail shops in D.C., most notably ModCloth and MM. LaFleur, but very few brands make the permanent transition from cyber to sidewalk.

In addition to women’s clothing, Tuckernuck’s Georgetown store also carries a curated selection of jewelry, accessories and men’s clothing. Home décor and children’s clothing are available on Tuckernuck’s website.

Tuckernuck is open Tuesday through Saturday from 10 a.m. to 7 p.m. and Sunday from noon to 6 p.m.

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