Brands tightening policies on holiday returns

The busy shopping season isn’t over yet for retailers because consumers will now be heading back to stores for those returns.

At least 33% of shoppers are expected to return unwanted gifts before the end of January, according to the e-commerce company, Red Stag Fulfillment.

Making the returns process just as smooth as those holiday deals should be a major focus for retailers but that’s changing for consumers who prefer online returns.

Before dropping that unwanted gift in the mail, keep in mind many companies will charge a restocking fee or the cost of a return label as some hope to discourage what’s now viewed as an environmental and financial hit.

According to the returns management platform parcelLab, 40% of shoppers were told to keep the items they didn’t want while 60% of all returns made their way back to a warehouse. Overall, 62% of consumers said they are “unlikely to shop with a retailer that provides a poor returns experience.”

The company also said 51% of shops don’t offer free returns, a reminder that it doesn’t hurt to check whether you’re able to do that holiday return at a nearby store to avoid any additional fees.

Melissa Howell

Melissa Howell joined WTOP Radio in March 2018 and is excited to cover stories that matter across D.C., as well as in Maryland and Virginia. 

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