In celebration of the Discovery Channel's annual Shark Week, the airline is rolling out planes with festive paint jobs as well as special onboard entertainment.
WASHINGTON — Five Southwest Airlines jets are sporting a shark and special paint job promoting Discovery Channel’s upcoming “Shark Week.”
Southwest passengers will also get a sneak peak at one of the episodes before the viewing public.
The painted planes will remain in Southwest’s fleet through Aug. 31. They can be tracked at FlightAware.com, where a shark icon has replaced the usual airplane icon on the tracking map.
Southwest has also added a “Shark Week” channel to its onboard entertainment lineup with a library of episodes. Discovery will also premiere a never-before-seen episode, “Great White Abyss,” for Southwest passengers before it is aired during “Shark Week.”