WASHINGTON — Annapolis-based South Moon Under, a retail chain that started as a surf shack in Ocean City 50 years ago and has morphed into a high-end women’s boutique, is opening its first retail store in the District on March 1.
South Moon Under has signed a lease for 1,800-square-feet at 1065 Wisconsin Avenue NW. The retail space remodel retained some of the 100-year-old building’s historic aspects, including original wood floors and brick walls.
It will be the 29th retail location for South Moon Under, which already has locations in Bethesda, and Clarendon.
The company has plans for significant growth. South Moon Under most recently opened three locations in Atlanta, with other markets on its radar.
Husband and wife team Michael Smith and Patricia Darrow Smith recently acquired a stake in the South Moon Under chain along with Connecticut-based JPG Partners.
The Smiths were previously co-founders of another locally-grown retailer, White House/Black Market, which was acquired by Chico’s FAS Inc. in 2003.
