USA TODAY kicks off new daily fantasy sports website

USA Today is ready for some football. Fantasy football, that is. And eventually, basketball. And baseball. And hockey.

Daily fantasy sports are hitting new heights in popularity, and the McLean-based news organization is getting into the action. On Tuesday, Ad Age reported USA Today launched Fantasy Score, a website focused on daily tournament-style games. It’s also rebranding its popular newswire KFFL as USA Today Fantasy sports.

Players will be able to start out playing daily fantasy football games, with additional games featuring the NHL, NBA and MLB expected in the coming months.

Don’t be put off by that overly obsessed fantasy-playing-co-worker – fantasy sports are big business. The sector has shown more than 11 percent growth for each of the last five years, and 41 million people will play some sort of fantasy game in 2014.

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