LOUISVILLE, Ky. (AP) — Three years after Omega signed on with the PGA of America, the Swiss-based watchmaker is extending its deal for eight more years.
Omega is announcing a contract extension through 2022 that company president Stephen Urquhart describes as a significant investment. PGA chief executive Pete Bevacqua says it is the longest deal in the organization’s history.
Omega replaced Rolex as the PGA’s partner in 2011, which caused “watch wars” for the Ryder Cup. Omega has individual deals with Rory McIlroy and Sergio Garcia, the top two Europeans in the world. But it will not be allowed at Gleneagles next month because Europe is hosting the Ryder Cup and has a deal with Rolex.
Urquhart said Omega plans a Ryder Cup television campaign that will be shown only in the United States.
Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.