WASHINGTON — It’s the kind of lists that would make the most cynical of “Mad Men” characters slobber — the most recognizable and most likable advertising slogans in America.
According to a study reported on the Main Street marketing website, “Melts in you mouth, not in your hand,” from the old M&M candy commercials, is the best-liked slogan in the nation.
Nike’s “Just Do It” is the best-remembered. Only four slogans made both lists.
The research, titled “A Study of the Antecedents of Slogan Liking,” will appear in a forthcoming issue of the Journal of Business Research.
The four slogans that made both lists:
See both lists on the Main Street website.
Some of the other marketing tidbits gleaned from the study: