It seems like a new specialty fitness concept is popping up every other week in D.C. — possibly a byproduct of the region’s permanent spot near the top of lists of the nation’s fittest cities.
We wrote a few years ago about the ramp-up in leasing for fitness concepts and that trend doesn’t appear to be slowing down, at least in the specialty fitness market.
Some of the new names coming to the region aren’t reinventing the wheel. SoulCycle, for example, capitalizes on spin workouts already made popular at spots like Revolve Fitness and ZenGo Cycle. As for Xtend Barre, it’s one of numerous barre workouts— fitness classes that utilize a ballet barre and accompanying exercises — that have been cropping up around the region during the past two years.
Others, though, are looking to shake up the region’s fitness scene. The Miami-style cardio dance workout from ((305)) Fitness, for example, sounds like Zumba on ecstasy, while the biometrics-focused circuit workout from Orange Theory might appeal to the data nerds in the fitness world.
Here’s a look (with a slideshow) at some of the new concepts that are coming online around D.C.
Location: 1630 14th St. NW, Logan Circle (shares space with BodySmith)
Workout: Billed as the “nightclub workout,” a cardio workout that includes dance moves, sports drills and interval training in a routine set to “a journey of sound” performed by a live DJ in a dark room with “crazy lighting.”
Why they say it works:“You can turn it up, sweat it out and just go for it.”
Calorie claim: Up to 800 calories in 55 minutes
Cost per class:$26 for drop-in
Calories burned per dollar: Up to 31
Named for: The area code of founder Sadie Kurzban’s hometown, Miami.
Claim to fame: Kurzban started the business with a $75,000 grant she received when she won Brown University’s entrepreneurship competition.
Workout: One of the many ballet barre-centric concepts opening around the D.C. region, the barre workout trend incorporates ballet exercises with the barre with elements of Pilates, cardio and resistance training.
Why they say it works:“Precise concentrated movements and lightweight training target small muscle groups while wide-reaching motion and stretching intervals are designed to lengthen your physique, creating the long, lean lines of a dancer’s body.”
Calorie claim: 500 to 700 calories for a 60 minutes class
Cost per class:$24 for drop-in, discounts for classes bought in bulk
Calories burned per dollar: 21 to 29, according to the drop-in price
Celebrity claim to fame: Xtend Barre method creator Andrea Rogers was a professional dancer who performed at Walt Disney World, and with Enrique Iglesias and Aaron Carter.