BETHESDA, Md. – Video is a powerful tool for professionals and small businesses trying to expand their reach, yet poorly-produced video can sabotage credibility and reputation says professional image strategist Kim Foley.
“It’s very expensive to do television production,” acknowledges Foley, president of Brand in Focus. “Many small and mid-size organizations don’t have the budget.”
Foley, whose client list ranges from Jay Leno to President George H.W. Bush, is teaching companies how to produce broadcast-quality video on iPhones, in one-day training seminars.
With 30 years of television production experience, Foley says the principles aren’t difficult to learn.
“We cover how to frame your shot, how to auto-focus it, how to white balance, how to do beautiful lighting with no shadows. How to get that external mic in there so that you get a really rich sound,” says Foley.
Foley says poorly-lit videos are grainy and shadow- laden, and made worse because iPhone processors perform poorly in low light.
Light it right
“You can actually get beautiful quality with these phones by standing in front of a window,” says Foley, demonstrating in her studio.
Foley’s lighting kit of choice is the Glamcor Multimedia Go — a lightweight, foldable stand that contains adjustable LED lights and camera clips to hold an iPhone or iPad.
“You should never actually hold the phone when you’re videotaping because no matter how still you think you’re holding it, you’re not (holding it steady),” says Foley.
Foley recommends taping in the iOS device’s native camera app, for easy importing into editing apps. She teaches iPhone users to edit in iMovie.
Well-recorded audio is essential to good video, but often overlooked by novices, says Foley.
Using the built-in microphone of the iPhone during videotaping results in distant- sounding audio