Everyone is looking to increase their marketability these days and there are plenty of drivers in the public parking garage at Bethesda Row. So Montgomery County today announced it will place ads in the garage to gauge revenue potential.
The six-month pilot program will test “ad-based marketing opportunities,” in four county garages, including Garage 57 at Bethesda Row, Garage 11 at 7730 Woodmont Ave. and two garages in Silver Spring.
The county’s Department of Transportation Division of Parking Management will post the ads by early June, according to a press release. The test will help parking officials figure out how much money they can make from the ads, what sizes and type of ads work for businesses and ways to make sure the ads don’t block garage signage and instructions.
The county will use RMR Outdoor to manage the ads. For more info, visit the Division of Parking Management’s website.