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PETA turns up the heat on Baltimore fire trucks

Wednesday - 4/25/2012, 3:56am  ET

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The proposed fire engine ad features an attractive woman in a revealing bathing suit. (Courtesy of PETA)

WASHINGTON - Fire engines in Baltimore might have to deal with some heat of their own.

As a way to balance the budget and raise revenue without raising taxes, Councilman William "Pete" Welch proposed selling ad space on fire trucks -- and the group People for the Ethical Treatment of Animals PETA has already submitted a proposal: a scantily clad woman with the accompanying phrase, "Vegans are hot!"

The ad is meant to raise public awareness on the benefits of a vegan diet and directs readers to the PETA website for recipes.

"PETA is happy to help Baltimore's fire departments from going up in smoke," says PETA Manager Lindsay Rajt in a news release. "Our 'Vegans Are Hot' fire truck wouldn't just fight fires - it would also encourage Baltimore residents to rescue their own health while helping animals by dumping artery-clogging meat, eggs and dairy products."

The City Council has yet to comment.

WTOP's Mark Segraves contributed to this report. Follow Mark and WTOP on Twitter.

(Copyright 2012 by WTOP. All Rights Reserved.)